Seattle Cancer Care Alliance: Redesign and CMS Migration
Opportunity
Seattle Cancer Care Alliance was working to bring more of the really incredible people and level of care side of the astounding, ground-breaking cancer care to the forefront of their online experience.
They hired my agency to provide a new site design that aligned with their refreshed marketing materials, organize their extensive library of physician and patient support information to be more consumable and discoverable, and help them select and migrate into a content management system.
Process
We operated with a small, lean team. I was the creative director (overseeing and directing the design process), information architect, and user experience architect for the project.
Since SCCA would be migrating to a new CMS (Drupal), and would be maintaining the site with limited resources, we created a very modular design system built upon a standardized design pattern library. The site was responsive.
Work
Mapping the patient journey, based on survey of existing research and client interviews.
SCCA Site Redesign
Client
Seattle Cancer Care Alliance
My Roles:
Creative Direction
User Research
Journey Mapping
Competitive Analysis
Information Architecture
Wireframing
Functional Documentation
Sample pages from my site map. The new site navigation categories and labels reflect SCCA’s level of care and dedication to supporting patients and caregivers throughout the journey, as well as providing better access to the wealth of online information and resources they provide.
Documentation of templates for modular design system.
A primary focus for the client was conveying the SCCA story on their web site and providing patients who have just received a cancer diagnosis with reassurance that they are choosing the best place for their care and treatment. I worked with the client to create a narrative for the home page.
From there moved into detailed wireframes.
We presented several concepts for the look-and-feel of the site to the client before settling on the final design approach.
Working with a separate team and the Possible content studio, we solicited concepts from third-party directors and produced a series of videos of patient stories to be featured on the site and elsewhere.
